Julian New®
Fractional CMO for B2B scale-ups whose growth has stalled
Fractional CMO for B2B scale-ups whose growth has stalled
(01) Diagnose
(02) Plan
(03) Ship
(04) Scale
I find what’s actually holding growth back, from positioning and offer to channel and pipeline, then stay until the fix ships. Thirteen years agency and in-house, most recently CMO of a PE-backed EdTech group with eight brands.
© 2026 Julian New®
Fractional CMO for B2B scale-ups
Julian New
Fractional CMO for B2B scale-ups whose growth has stalled
(01) Diagnose
(02) Plan
(03) Ship
(04) Scale
I find what’s actually holding growth back, from positioning and offer to channel and pipeline, then stay until the fix ships. Thirteen years agency and in-house, most recently CMO of a PE-backed EdTech group with eight brands.
© 2026 Julian New®
Fractional CMO for B2B scale-ups
Julian New
Brands I have worked with
(2013-2026)
Brands I have worked with
(2013-2026)
(5)
Projects.
©2026
©2026
Selected work. Positioning, pipeline and brand for B2B scale-ups, and the brands I ran before going fractional.
(5)
Projects.
©2026
Selected work. Positioning, pipeline and brand for B2B scale-ups, and the brands I ran before going fractional.
Why choose me?
Why choose me?
Why B2B founders work with me.
Why B2B founders work with me.
Diagnosis before tactics. I work out what’s actually broken, from positioning, offer and messaging to channel and pipeline, before anyone spends more at the top of the funnel.
Diagnosis before tactics. I work out what’s actually broken, from positioning, offer and messaging to channel and pipeline, before anyone spends more at the top of the funnel.
Hands-on, from diagnosis to the fix. I stay until the fix ships, with specialists where they’re faster. Not a deck and a handshake.
01
Brands led as group CMO
Thirteen years, agency and in-house. Most recently CMO of a PE-backed EdTech group: eight brands, a 15-person team and a €1.1m annual paid media budget.
01
Brands led as group CMO
Thirteen years, agency and in-house. Most recently CMO of a PE-backed EdTech group: eight brands, a 15-person team and a €1.1m annual paid media budget.
01
Brands led as group CMO
Thirteen years, agency and in-house. Most recently CMO of a PE-backed EdTech group: eight brands, a 15-person team and a €1.1m annual paid media budget.
02
LinkedIn followers
I write about the growth problems B2B founders get stuck on. My best posts pass 300,000 impressions.
02
LinkedIn followers
I write about the growth problems B2B founders get stuck on. My best posts pass 300,000 impressions.
02
LinkedIn followers
I write about the growth problems B2B founders get stuck on. My best posts pass 300,000 impressions.
What I do
What I do
Three ways to start.
Three ways to start.
(001)
Free 30-minute call
Bring the growth problem you’re stuck on. Leave with my read on what’s holding it back and the first thing I’d check.
Categories
Your growth problem
My read on the cause
The first thing to check
Free 30-minute call
(002)
Growth diagnostic
Five days on your funnel, numbers, team and channels, ending in a one-page 90-day plan you can run with or without me.
Categories
Funnel and conversion
Positioning and offer
Pipeline and channels
Team and budget
90-day plan
Growth diagnostic
(003)
Fractional CMO
One or two days a week: strategy, team and board, and hands-on work where it moves fastest. Interim cover while you hire, if you need it.
Categories
Strategy and positioning
Pipeline and demand
Team and hiring
Board reporting
Hands-on delivery
Fractional CMO
(001)
Free 30-minute call
Bring the growth problem you’re stuck on. Leave with my read on what’s holding it back and the first thing I’d check.
Categories
Your growth problem
My read on the cause
The first thing to check
Free 30-minute call
(002)
Growth diagnostic
Five days on your funnel, numbers, team and channels, ending in a one-page 90-day plan you can run with or without me.
Categories
Funnel and conversion
Positioning and offer
Pipeline and channels
Team and budget
90-day plan
Growth diagnostic
(003)
Fractional CMO
One or two days a week: strategy, team and board, and hands-on work where it moves fastest. Interim cover while you hire, if you need it.
Categories
Strategy and positioning
Pipeline and demand
Team and hiring
Board reporting
Hands-on delivery
Fractional CMO
(001)
Free 30-minute call
Bring the growth problem you’re stuck on. Leave with my read on what’s holding it back and the first thing I’d check.
Categories
Your growth problem
My read on the cause
The first thing to check
Free 30-minute call
(002)
Growth diagnostic
Five days on your funnel, numbers, team and channels, ending in a one-page 90-day plan you can run with or without me.
Categories
Funnel and conversion
Positioning and offer
Pipeline and channels
Team and budget
90-day plan
Growth diagnostic
(003)
Fractional CMO
One or two days a week: strategy, team and board, and hands-on work where it moves fastest. Interim cover while you hire, if you need it.
Categories
Strategy and positioning
Pipeline and demand
Team and hiring
Board reporting
Hands-on delivery
Fractional CMO
Method
Method
Julian New®
How I work
How I work
Diagnose → Plan → Ship → Scale. You see progress every week.
01
1. Diagnose what’s actually holding growth back: funnel, numbers, team and channels
01
1. Diagnose what’s actually holding growth back: funnel, numbers, team and channels
01
1. Diagnose what’s actually holding growth back: funnel, numbers, team and channels
02
2. Plan the next 90 days on one page, ranked by what moves revenue first
02
2. Plan the next 90 days on one page, ranked by what moves revenue first
02
2. Plan the next 90 days on one page, ranked by what moves revenue first
03
3. Ship it with your team, hands-on, every week
03
3. Ship it with your team, hands-on, every week
03
3. Ship it with your team, hands-on, every week
04
4. Scale what works and build the function that keeps it running
04
4. Scale what works and build the function that keeps it running
04
4. Scale what works and build the function that keeps it running
Julian New®
Julian New®
Julian New®
Where growth stalls
Most growth problems aren’t where founders look first.
Most growth problems aren’t where founders look first.
More leads won’t fix a conversion leak. A new website won’t fix a positioning problem. Usually the founder is doing marketing between everything else, or a team and an agency are spending real budget with nobody senior deciding where it goes. The activity is real. The results aren’t.
More leads won’t fix a conversion leak. A new website won’t fix a positioning problem. Usually the founder is doing marketing between everything else, or a team and an agency are spending real budget with nobody senior deciding where it goes. The activity is real. The results aren’t.
© 2026 Julian New®. All rights reserved.
Book a free 30‑minute call.
Bring the growth problem you’re stuck on. Leave with my read on what’s holding it back, and the first thing I’d check.
Straight answer.
If I’m not the right person, I’ll say so and point you to someone who is.
Clear next step.
If there’s a fit, you’ll know what working together would look like before we hang up.
Fractional CMO for B2B scale-ups
Julian New
Book a free 30‑minute call.
Bring the growth problem you’re stuck on. Leave with my read on what’s holding it back, and the first thing I’d check.
Straight answer.
If I’m not the right person, I’ll say so and point you to someone who is.
Clear next step.
If there’s a fit, you’ll know what working together would look like before we hang up.
Fractional CMO for B2B scale-ups
Julian New
© 2026 Julian New®. All rights reserved.
Book a free 30‑minute call.
Bring the growth problem you’re stuck on. Leave with my read on what’s holding it back, and the first thing I’d check.
Straight answer.
If I’m not the right person, I’ll say so and point you to someone who is.
Clear next step.
If there’s a fit, you’ll know what working together would look like before we hang up.
Fractional CMO for B2B scale-ups
Julian New