I led the 15-person marketing function across the eight brands and reported to the board monthly.
I owned the €1.1m annual paid media budget, run with agencies and freelancers, and cut cost per acquisition on the flagship brand by 20% from one quarter to the next.
I delivered the holding company brand and designed the house-of-brands architecture for the eight brands.
I redesigned the function as a hub-and-spoke model, with eleven role profiles the group went on to use for hiring.
Next projects.
(2013-26©)
