I’m a fractional CMO for B2B scale-ups whose growth has stalled. I find what’s actually holding growth back, from positioning and offer to channel and pipeline, then stay until the fix ships. Thirteen years across agency and in-house. Most recently CMO of Certify360 EdTech Group, a PE-backed group of eight brands, where I led a 15-person marketing team and owned the €1.1m annual paid media budget. Before that I built the brand, content and growth unit at Sprints and Sneakers and led brand and content at Growth Tribe. I came up through brand and creative, so I can tell you why the work isn’t landing, not only that the numbers are down. Based in Amsterdam, working in English with founders across the Netherlands, the rest of Europe and the UK.