A successful business with a complex, ageing website. The visual style felt inconsistent, key journeys were fragmented and the information architecture made discovery harder than it needed to be. The goal was to keep what worked while creating a clearer, faster path to enquiry and showroom appointments.
We ran focused UX research to map the current journeys and pain points, then rebuilt the structure around how people actually shop for kitchens. The UI received a light brand refresh to create a higher-value feel—clean typography, calibrated colour, better use of imagery and component rules that hold up across pages. We designed a flexible system in Figma, complete with page templates and components, optimised for CRO and on-page SEO, and prepared for handover to DSM Keukens’ development partner.
A modern, better-branded site with clearer paths to action and a structure the team can scale. Early performance indicated stronger engagement and enquiry flow, and the client reported an uplift in sales after launch.
The engagement delivered a refreshed on-site brand, reworked information architecture, a redesigned UI with a reusable component library, CRO-minded page templates and SEO-sensible content patterns. All designs were supplied in production-ready Figma files for a smooth handover to the development partner.
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(2016-25©)
