Julian New®
Growth Marketing & Strategy
Thought Leadership & Social
Brand Identity
Website Design & Development
Ad Creative
Photography & Video
No fluff. No generic marketing. Clarity of narrative, disciplined testing, and creative that sells. Measured by more qualified leads, higher conversion, lower cost per customer, faster payback.
© 2025 Julian New®

Fractional CMO & Creative Lead
Julian New

Fractional CMO & Creative Lead
Julian New
Growth Marketing & Strategy
Thought Leadership & Social
Brand Identity
Website Design & Development
Ad Creative
Photography & Video
No fluff. No generic marketing. Clarity of narrative, disciplined testing, and creative that sells. Measured by more qualified leads, higher conversion, lower cost per customer, faster payback.
© 2025 Julian New®

Fractional CMO & Creative Lead
Julian New
Brands I have worked with
Brands I have worked with
(2016-25©)












Brands I have worked with
(2016-25©)






(27)
Projects.
©2025
©2025
I’ve helped businesses across industries achieve their goals. Here are some of my recent projects.
(27)
Projects.
©2025
I’ve helped businesses across industries achieve their goals. Here are some of my recent projects.
Why choose me?
Why choose me?
Why choose me?
Why teams choose Julian.
Why teams choose Julian.
Your digital journey begins with a conversation. Let's talk today.

Your digital journey begins with a conversation. Let's talk today.

Your digital journey begins with a conversation. Let's talk today.

CMO discipline with creative direction. Clear plan, fast experiments, transparent execution.
01
Brands worked with
11+ years leading brand & content teams. Agency and in-house background.
01
Brands worked with
11+ years leading brand & content teams. Agency and in-house background.
01
Brands worked with
11+ years leading brand & content teams. Agency and in-house background.
02
Suprises
Transparent delivery. Scope & pricing agreed upfront. Weekly updates, decisions logged.
02
Suprises
Transparent delivery. Scope & pricing agreed upfront. Weekly updates, decisions logged.
02
Suprises
Transparent delivery. Scope & pricing agreed upfront. Weekly updates, decisions logged.
What we do
What we do
What we do
Services.
Services.
(4)
(4)
(4)
(001)



Growth Marketing & Strategy
Full-funnel plans that turn positioning into pipeline, prioritised experiments, clear KPIs, and weekly momentum.
Categories
ICP & positioning
Go-to-market
Paid social/search
Channel mix
CRO
Experiment design
6+
Growth Marketing & Strategy
(002)



Thought Leadership & Social
Leader-led content system. POV, pillars, cadence, and distribution that builds authority and drives qualified conversations.
Categories
UVP & pillars
Editorial calendar
Repurposing
Distribution
4+
Thought Leadership & Social
(003)



Ad Creative
Concepts and assets that sell, hooks, offers, and motion for paid and organic, with test-learn cycles every month.
Categories
Creative strategy
Concepts & hooks
Ad variants
Motion/video
Ad variants
6+
Ad Creative
(004)



Web design and development
Modern, responsive, and user-friendly websites designed to engage visitors and drive conversions.
Categories
IA
UX
UI
Framer/Webflow
Development
CMS
6+
Web design and development
(005)



Branding and identity
Strategy led brand system. Brand identity, story, and visual identity that works across web, decks, and social.
Categories
Brand strategy
Visual design
Brand voice
Color systems
Brand guidelines
Identity applications
6+
Branding and identity
(006)



Photography & Video
Brand-aligned photography & video, direction, shot lists, and production for web, social, and ads; consistent, high-utility assets.
Categories
Creative direction
Shot list
Photograhy
Editing
On-location
6+
Photography & Video
(001)



Growth Marketing & Strategy
Full-funnel plans that turn positioning into pipeline, prioritised experiments, clear KPIs, and weekly momentum.
Categories
ICP & positioning
Go-to-market
Paid social/search
Channel mix
CRO
Experiment design
6+
Growth Marketing & Strategy
(002)



Thought Leadership & Social
Leader-led content system. POV, pillars, cadence, and distribution that builds authority and drives qualified conversations.
Categories
UVP & pillars
Editorial calendar
Repurposing
Distribution
4+
Thought Leadership & Social
(003)



Ad Creative
Concepts and assets that sell, hooks, offers, and motion for paid and organic, with test-learn cycles every month.
Categories
Creative strategy
Concepts & hooks
Ad variants
Motion/video
Ad variants
6+
Ad Creative
(004)



Web design and development
Modern, responsive, and user-friendly websites designed to engage visitors and drive conversions.
Categories
IA
UX
UI
Framer/Webflow
Development
CMS
6+
Web design and development
(005)



Branding and identity
Strategy led brand system. Brand identity, story, and visual identity that works across web, decks, and social.
Categories
Brand strategy
Visual design
Brand voice
Color systems
Brand guidelines
Identity applications
6+
Branding and identity
(006)



Photography & Video
Brand-aligned photography & video, direction, shot lists, and production for web, social, and ads; consistent, high-utility assets.
Categories
Creative direction
Shot list
Photograhy
Editing
On-location
6+
Photography & Video
(001)



Growth Marketing & Strategy
Full-funnel plans that turn positioning into pipeline, prioritised experiments, clear KPIs, and weekly momentum.
Categories
ICP & positioning
Go-to-market
Paid social/search
Channel mix
CRO
Experiment design
6+
Growth Marketing & Strategy
(002)



Thought Leadership & Social
Leader-led content system. POV, pillars, cadence, and distribution that builds authority and drives qualified conversations.
Categories
UVP & pillars
Editorial calendar
Repurposing
Distribution
4+
Thought Leadership & Social
(003)



Ad Creative
Concepts and assets that sell, hooks, offers, and motion for paid and organic, with test-learn cycles every month.
Categories
Creative strategy
Concepts & hooks
Ad variants
Motion/video
Ad variants
6+
Ad Creative
(004)



Web design and development
Modern, responsive, and user-friendly websites designed to engage visitors and drive conversions.
Categories
IA
UX
UI
Framer/Webflow
Development
CMS
6+
Web design and development
(005)



Branding and identity
Strategy led brand system. Brand identity, story, and visual identity that works across web, decks, and social.
Categories
Brand strategy
Visual design
Brand voice
Color systems
Brand guidelines
Identity applications
6+
Branding and identity
(006)



Photography & Video
Brand-aligned photography & video, direction, shot lists, and production for web, social, and ads; consistent, high-utility assets.
Categories
Creative direction
Shot list
Photograhy
Editing
On-location
6+
Photography & Video



About
About
About
Julian New®
Julian New®
Julian New®
How I launch and scale
How I launch and scale
Simple system: Diagnose → Plan → Ship → Scale.
I lead strategy; specialists execute; you see progress weekly.
01

Strategy First Approach
01

Strategy First Approach
01

Strategy First Approach
02

A clear roadmap and OKR's
02

A clear roadmap and OKR's
02

A clear roadmap and OKR's
03

Experiments and creative in sprints
03

Experiments and creative in sprints
03

Experiments and creative in sprints
04

We scale what works
04

We scale what works
04

We scale what works
Impressions generated
Impressions generated
Impressions generated
Brands Worked For
Brands Worked For
Brands Worked For
Experiments shipped
Experiments shipped
Experiments shipped
Revenue influenced
Revenue influenced
Revenue influenced
Julian New®
Julian New®
Julian New®
Simple ideas, disciplined execution.
Make it simple. Make it sell.
Make it simple. Make it sell.
Brand, web, and performance work from one plan. We choose a beachhead, tell a clear story, then prove it in market. No fluff, just assets that move the numbers.
Brand, web, and performance work from one plan. We choose a beachhead, tell a clear story, then prove it in market. No fluff, just assets that move the numbers.
© 2025 Julian New® Studio
Let’s talk.
Tell me about your project - whether it’s a website, branding, or marketing.
Quick response.
If you’re ready to create and collaborate, I’d love to hear from you.
Clear next steps.
After the consultation, I’ll provide you with a detailed plan and timeline.

Fractional CMO & Creative Lead
Julian New
Let’s talk.
Tell me about your project - whether it’s a website, branding, or marketing.
Quick response.
If you’re ready to create and collaborate, I’d love to hear from you.
Clear next steps.
After the consultation, I’ll provide you with a detailed plan and timeline.

Fractional CMO & Creative Lead
Julian New
© 2025 Julian New® Studio
Let’s talk.
Tell me about your project - whether it’s a website, branding, or marketing.
Quick response.
If you’re ready to create and collaborate, I’d love to hear from you.
Clear next steps.
After the consultation, I’ll provide you with a detailed plan and timeline.

Fractional CMO & Creative Lead
Julian New